The Impact of AI on Scripted vs. Unscripted Content

Abstract

In the modern media and entertainment landscape, the emergence and accessibility of AI technologies have been disrupting and changing the way that stories are told and received. Ongoing developments and applications of AI tools globally generate an interesting point of examination that summarises the opportunities and challenges around AI and their influences regarding content creation. Current practices of AI-generated creative projects that have garnered attention are explored. Expected that in the near future AI will play an ever more important role in creative industries. It is anticipated this study will lay a foundation for looking into the upcoming and further changes caused by the development of advanced technologies. Continuing advances of complex new technologies have strengthened and broadened the uses of creative endeavours and delivered a wide range of content and genres across the convergent media field. Evolutionary storytelling practices have been driven differently by the rise of platform-based economy, digitalisation, and the implementation of new technologies. There is an on-going debate questioning the border between creativity that should be dissociated from AIs (the 'UnCanny Valley') while addressing the fear that the creative industry will see a foreseeable future replacing its professionals with AI workers that writes, directs, performs, composes, and Creativity regarding contemporary storytelling not only resides in the content generated but is also spatially evident in the way content is presented, distributed, monetised, and consumed. The widespread adoption and application of AI have been increasingly acknowledged and evaluated statistics on a macro-economic dimension. As one of the most productive and financially successful industries in the world, enterprises associated with the media and the arts field have burgeoning demands on embracing AI technologies, hoping that advanced AI implementation can increase revenue, productivity, and public engagement. Arts and entertainment sectors have always been pioneering early adapters of new technology; major revolutions of audio and visual consumption in the last century have come from there. Now, realms comprising TV, radio, gaming, music, fashion, and the web create a fast-evolving landscape since the dramatic uptake of AI began 10 years ago. Key emerging trends and development areas in the domain have been on AI’s impact on other domains, including audiovisual consumption and the shaping of a TikTok effect in film and music consumption. If there is a broad agreement on AI’s importance, commercial applications are seen more positively than its creative ones.