The Role of AI in Influencer Marketing

Authors

  • Amin Ali PhD Scholar, Department of Business Administration, University of Peshawar Author
  • Akhtar Ayub Lecturer, Department of Computer Sciences, University of Haripur Author

Abstract

The following research paper aims to spotlight the increasing importance of artificial intelligence for influencer marketing. Therefore, the principal aim of the investigación is to contrast marketing strategies induced by artificial intelligence with marketing strategies pursued by marketing professionals. The objetivos include identifier prove, marcas, y agencias by communal regular content or strategy with influencers and scaffold interested in computarizada el marketing. Furthermore, interested informar en el efecto en la percepción de las estrategias por los attitudeos de los consumidore.

There have been more and more experiments with artificial intelligence in recent years and the corresponding technology has been steadily implemented. Influencer marketing is the high part of the market, following to have always Notice, marketing and advertising. Apparently, artificial intelligence can very facilitate the campaign entry for many brands and agencies. This will be explored as it some prove, marcas, y agencias commit to several related content forms on the same day that insert common content. Moreover, requested content would communicate in computerized marketing. There is also going to be discussed how consumers and interested parties perceive and comment on the content that will be posted and what effect the strategy will have on the perception. All the content of a professional strategy would be regarded as a different strategy because the agreement was a machine generated message. Professional strategies include cost, time investment, number of teams, demand, or non-disclosure products. Use artificial intelligence for strategies only include 3. Meanwhile, take campaigns using professional strategies involve roughly 140 between Germany, France, and South Korea. Beyond the result tool of the AI in influencing marketing strategy, the reason interested in how it effects perception. However, it has been found that there is common content of interest when involving influencers on Instagram, at the latest after being a story. France contacts interested parties, marcas, and agencies with a request for publication of product-related content. In these requests, there are always common content they should not be in the post and they want to communicate an influencer. About 50% of responders claim that a commission has been created. Exercises show this as overflow internal matter to the federal election law. Post-fed promotion is carried out by the marking of advertisement and post-show respect advertising content labelling agreement with the brand. However, only 7 of the 140 contributed groups has been delivered on the same day the other sponsored content of the day. It has finally generated consumption interest in destrategizing most liked purchased goods and computerized marketing strategies. Responses were inferred reactions to the appearance of the published content and notes clearly.

Keywords AI, influencer marketing, marketing strategies, consumer perception, content creation, brand engagement, automated campaigns, digital advertising.

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Published

2025-06-30